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About Us

Built on proactive strategy and genuine advocacy

Trust Pointe Tax & Financial Advisory was founded to give high-income earners, real estate investors, and nonprofits the year-round strategic partner they deserve.

IRS E-File Provider SBA Verified Certified Professional Contract-Ready
LaToya Price, Founder of Trust Pointe Tax & Financial Advisory
Meet the Founder

LaToya Price

Founder & Lead Tax Strategist

LaToya founded Trust Pointe after years of watching talented entrepreneurs and investors leave money on the table with reactive, seasonal tax prep. She believed tax strategy should be proactive, personal, and built around each client's full financial picture.

Today, Trust Pointe serves clients across the country with a specialist team in real estate, nonprofits, and high-income tax strategy — all guided by LaToya's commitment to finding the savings others miss.

IRS E-File Provider SBA Verified Certified Professional Contract-Ready
Our Journey

From one client to a national advisory

2009

LaToya begins advising high-income earners and real estate investors.

2015

Expanded into nonprofit compliance and 501(c)(3) strategy.

2020

Launched the $1,000 savings guarantee — a firm commitment to results.

2026

500+ clients served nationwide with a dedicated specialist team.

Our Mission

To deliver proactive tax and financial strategy that helps high-income earners, real estate investors, and nonprofits keep more of what they earn — with a money-back guarantee to back it up.

Our Vision

A world where no entrepreneur or investor loses money to missed deductions, late filings, or reactive accounting. Strategy first, always.

Our Values

What guides every decision

Proactive, not reactive

We plan ahead and reach out before deadlines and opportunities pass you by.

Radical transparency

Clear fees, clear strategy, clear reporting. You always know where you stand.

Client-first advocacy

We represent you like family — fiercely, ethically, and with your best outcome in mind.

Let's build your strategy together

See why clients trust us with their tax, books, and financial future.

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